Consulting firm for iconic brands

At HYLE we help brands rethink how they communicate, connect and grow

By leveraging 15 years of experience as entrepreneurs, managers, and advisors to support our clients

What we do

Brand Strategy

We empower companies to craft relevant brands that drive competitive advantage and unlock exceptional growth. Guided by data, fueled by insight and inspired by creativity, we bring to life winning brand strategies,  innovative launch programs and compelling campaigns to amplify market impact.

Defining brand
purpose and positioning

Defining a brand's strategic foundation and market positioning to ensure relevance.

Creating brand
identity systems

Crafting a distinctive identity by developing visual and verbal elements for a new or refreshed brand

Designing brand
portfolio architecture

Aligning brands within the company portfolio with market opportunities and defining the relationships between them.

Launching and
scaling brands

Creating and executing an integrated launch and scale strategy by combining insights, data, and creativity.

Defining brand
purpose and positioning

Defining a brand's strategic foundation and market positioning to ensure relevance.

Creating brand
identity systems

Crafting a distinctive identity by developing visual and verbal elements for a new or refreshed brand

Designing brand
portfolio architecture

Aligning brands within the company portfolio with market opportunities and defining the relationships between them.

Launching and
scaling brands

Creating and executing an integrated launch and scale strategy by combining insights, data, and creativity.

Growth Strategy

Our solutions are tailored to meet the needs of forward-thinking leaders. We unlock new pathways to growth by reshaping value propositions, rethinking distribution channels and product offerings, and creating compelling marketing strategies — empowering brands to maximize their potential and lead with purpose.

Uncovering customer
and demand insights

Leveraging market research, primary research and advanced AI techniques to uncover customer needs and sentiment.

Exploring new
growth paths

Creating a unique value exchange between the brand and its customers to ensure differentiation from competitors.

Creating compelling
value propositions

Identifying untapped opportunities for new products, services, distribution channels or business model to unlock growth.

Crafting and executing
marketing strategies

Leveraging marketing as a growth engine by linking customer insights,
data and creativity for omnichannel campaigns.

Uncovering customer
and demand insights

Leveraging market research, primary research and advanced AI techniques to uncover customer needs and sentiment.

Exploring new
growth paths

Creating a unique value exchange between the brand and its customers to ensure differentiation from competitors.

Creating compelling
value propositions

Identifying untapped opportunities for new products, services, distribution channels or business model to unlock growth.

Crafting and executing
marketing strategies

Leveraging marketing as a growth engine by linking customer insights,
data and creativity for omnichannel campaigns.

Clients

EssilorLuxottica

Eyewear

Icon Yachts

Yachting

Persol

Eyewear

Sease

Apparel

Italia Eventi Group

Live Events

Condè Nast

Media

Questions we help brands answer

Q.1

Are my brand’s values clear to both my organization and the market?

A.1

Through a process that includes analyzing the past and present while engaging all relevant stakeholders, we help brands define a clear and distinctive identity to be communicated both internally and externally.

Q.2

How are the market and consumers evolving?

A.2

We conduct primary and secondary market analyses to help our clients understand the competitive landscape in which they operate and the evolving preferences of their current and potential consumers.

Q.3

Is my brand image still relevant and effective?

A.3

We create modern and comprehensive brand identities, starting with an in-depth analysis of values and target audiences, designed to adapt seamlessly across all contemporary communication channels.

Q.4

Who are my target customers, and how can I reach them?

A.4

We conduct in-depth studies to enhance understanding of the current customer base and potential new targets, aiming to identify the most effective communication strategies to reach them.

Q.5

What is the correct positioning for my brand?

A.5

We help brands identify and position themselves in the market segment with the greatest growth potential, taking into account market trends, competition, brand history, and the company’s expertise.

Q.6

Is my distribution model aligned with my product?

A.6

We conduct an assessment of distribution channels to ensure they align with the product, brand positioning, and target consumer.

Q.7

Are there growth opportunities I’m not seizing?

A.7

We identify untapped development opportunities in terms of markets, products, services, or business models that can unlock new growth opportunities.

Q.8

Is my marketing strategy adequate?

A.8

We build integrated marketing plans by crafting the right mix of communication channels based on the brand's nature and needs, to maximize return on investment and drive business growth.

Q.9

Is my team aligned with my goals?

A.9

We support companies in identifying the core competencies needed to achieve their goals, recognizing potential gaps, and assisting them in building high-performing teams.

"Riccardo was able to delve into the brand’s DNA and enhance the pillars of our history. He established a process of elevation, bringing it back to prominence and transforming its perception."

Federico Buffa

Group CMO